At the Heimtextil fair, at the Frankfurter Messe in Germany, we are standing with our booth between a Portuguese and Turkish producer. They both make textile products from cotton. “So what do you guys do differently?” the visitors at our booth ask. What is your story?”
Perhaps the most telling answer is that we were part of the Econogy Tour at the fair. The tour takes visitors to the most compelling sustainable suppliers. And we were one of them.
Yet, it turns out that of all the companies at the fair that are involved in sustainable manufacturing, we are the only one focused entirely on “textile to textile” products. The only one out of 3,000 booths at Heimtex!
The whole chain, from textile to textile
To make 100% recycled cotton work, we control the entire chain. This is the necessary precondition for circular production. We primarily start with cotton left over as waste from production processes and end with the recycling of our own textile products. From cotton to cotton, from textile to textile.
With us, the circle is complete. It’s no coincidence that our logo is the dragon eating its own tail. There is no better symbol for our Dragon Network. The network we have created with our partners in Europe and beyond that guarantees 100% sustainability and circularity.
The bag with the dragon
Not surprising that our bags with the dragon on the bag were in great demand at the fair. People want something to hold on to, proof.
“I thought 100% recycled cotton was not possible”, visitors responded after hearing our story. “Every cotton bag looks the same, doesn’t it? Now we know better. What a hell of a story. You have to have the bag with the dragon!”
See you next year
Visibly impressed, they leave our stand again. With a bag with the dragon as a souvenir. And with a bag full of ideas and solutions on how things can be done. How you can really make a difference if you want circular textiles made of 100% recycled cotton. Heimtex 2025 was a great success. Did you miss us? Next year we’ll be there again at Heimtextil 2026, of course. We hope to see you then for the next chapter of our story.
