Shifting the textile industry from linear to circular

Our planet is out of balance. Reducing pressure on natural resources starts with minimizing waste and maximizing reuse.  

nxtile-about-us

Our purpose: shifting the textile industry from linear to circular

Our planet is out of balance. Reducing pressure on natural resources starts with minimizing waste and maximizing reuse.  

Amsterdam_Europa_nxtile_gerecyceld katoen
Amsterdam_nxtile_gerecyceld katoen

Our mission

Our mission is to create maximum positive footprint in the cotton textile industry. 
We understand linear supply chains better than anyone and know it’s time to make them circular. With deep experience in the textile industry, we see enormous potential for change. Guided by our vision, we’ve built a new destination for circular innovation: nxtile.

How it all started

nxtile was founded by two seasoned supply chain experts who saw change moving too slowly in traditional systems. At the start of their journey, they adopted a circular dragon. It’s inspired by the ancient myth of death and rebirth, eating its own tail, symbolizing give and take.

Today, the dragon serves as an exclusive trust mark, guiding the journey to fast-track sustainable textiles for companies and making the positive impact visible for consumers on their products.

Our founders

Our Impact Office in Amsterdam, led by Léon van Bakel, Jos van Straten, and their team of experts, oversees the entire supply chain. In India, nxtile works with a trusted network of factories and spinners, supported by a local team on the ground. This approach ensures full transparency and traceability across every step. 

Léon van Bakel

directeur

Jos van Straten

directeur

From vision to fabric - the nxtile journey

What began as a vision to redefine cotton waste has grown into a journey of innovation, sustainability, and conscious craftsmanship.

2015 The spark

During a congress at Disney World California, Léon and Jos decide to build their own “fairy tale.”

2017 First steps online

The company name Winnetous is officially registered. Launch of the EasyEssentials webshop, introducing our first consumer-facing t-shirt collection.

2018 Sustainable foundations

Infrastructure is established in Portugal for small-batch production, and Swaptee.com is launched to offer sustainable event shirts.

2020 Turning challenges into opportunities

As COVID-19 brings the event sector to a halt, supplying facemasks to the ETOS drugstore chain opens the door to B2B markets. We secure an exclusive process patent for producing 100% recycled cotton in Europe.

2021 Expanding horizons

Production of premium 100% recycled towels for major retailer paves the way for new products and markets. Manufacturing begins in India.

2022 A new identity

The Impact Office opens in Amsterdam, and larger customers, including Dille & Kamille, join our mission. This year marks the birth of the nxtile name.

2024 Continuing our path as pioneers in circular innovation

Together with Dille & Kamille, we embark on a new journey to integrate post-consumer waste into our production stream.

2026 A Future-Focused Year

Preparing for the next step in circular textile evolution.

Ready to make an impact with your textile products?

Contact us to discuss your wishes on the size, design, finish & volumes of our 100% recycled shopping bags, food bags and home textiles.